Daily Social Media Checklist ; Weekly Social Media Checklist ; Monthly Social Media Checklist ; Download your free social media checklist here (no email required! From what I’ve seen, Videos seems to increase the engagement rates. These easy-to-follow, no-nonsense tips highlight the basics of Facebook, Twitter, LinkedIn, Google+, Pinterest, YouTube & SlideShare. I usually do the arrow thing on Twitter but I will start to use it on Facebook and the same for the emoji’s. How to Write a Headline That Won’t Get Ignored, many common mistakes in social media integration, Content Chemistry: The Illustrated Guide to Content Marketing, https://www.globalmediainsight.com/blog/twitter-moments/. We strive to educate and collaborate with like-minded businesses to make a difference environmentally and socially. I would like to know your thoughts. Steve Rayson’s research on 100 million headlines has decrypted the psychology of social media users. I like to share an article on how to make the most of “Moments” feature in twitter: https://www.globalmediainsight.com/blog/twitter-moments/. Whatever it is that you’ve done or might do, you can ensure it doesn’t happen again with this handy social media post checklist. Social is a visual. So time is linear, but results are exponential. By signing up you agree to our Privacy Policy. The platform’s recent algorithm change has made it difficult for some businesses to grow their Pages and stay in touch with fans consistently. Instagram posts don’t include links, so hashtags there won’t compete with links to content. By Juan Martinez. twitter. Most social media posts get almost no traction, while a small percentage of posts get huge engagement. Andy–Thank you for sharing this information. Tag relevant pages if you're discussing about them. This can actually be done in seconds using the native video features of Facebook and LinkedIn. I believe hastags and mentions also was first introduced by twitter and later adopted by facebook and other social media networks. I guess you know that precious marketing resources are better spent on obtaining actual tools that can build better social posts, such as DAMs, rather than spending dollars and time in passive “how to” training that so often falls short of actionable content and wastes hours of productivity. It lets them know it’s live, but it’s also a small way to say thank you. Both the social media checklist doc and spreadsheets can easily be edited, so if you have additional daily, weekly or monthly tasks that may be specific to your business or niche, you can add them. They do give us more of a personality Did you write an article about changing careers from clinical research to government regulation? Tweets should include, Promote posts from influencers in your industry, Add boards clients would be interested in, Make sure pins and linked back to your website, Create a video that showcases your expertise, Ask questions from fans and create videos to address them, Find great posts and convert them to slides. The Ultimate Checklist to Clear Before Hitting Publish on Social Media. In these social media post examples, we’ll use Twitter, but these guidelines are relevant to every social network. ), 15 Unique Ways to Find Facebook Content Ideas [Infographic], How to Use Social Media for Your Small Business [Infographic], Include a featured image and relevant meta description in your post, Make sure you have a social sharing button, Figure out how many times you want to post a day, Use paid ads to promote content, increase awareness and offer discounts. flipboard. Respond to comments on your posts. Find and mention people with “zombie” and “corporate tax” in their Twitter bio. A hashtag is a clickable keyword or topic, such as #contentmarketing, #blogtips or #Chicago. → An arrow is an easy way to draw attention to a link in your social post This is one of many common mistakes in social media integration. It’s easy to imagine how this sample post would get more traction than just a simple share. Steve reminds us that it can be used in two different ways. Tip: Get started by asking yourself some of the following questions: 1. Here’s a 15+ word, double-headline social media post example: Special characters add visual prominence. However, do you believe that you should tailor your social media posts depending on the platform? Use Custom ads to promote your website and business deals. Is there a benefit to including the title of the blog on the image itself? Social media is a great marketing platform but it’s, even more, greater for understanding your customer needs. Social Media Post Checklist. I’m guessing a biiiiig goal of yours is gaining leads or sales through your social media efforts. Start by looking at your calendar. Undoubtedly the biggest name in social, Facebook is somewhat of a mixed bag for business. ★ Using a star can make something stand out © 2011-2021 Post Planner, Inc. All Rights Reserved. FINALLY! It’s also a way to bring the article to the attention to new people who might love it. The idea of putting more effort into social posts is clear and effective. The Monthly Social Media Checklist 1. Mentioning or “tagging” someone is simple and it’s so fundamental to social media, that you’ve likely already done it hundreds of times. Test every headline before you publish. Puppies also work well. These are all awesome tips for improving social media engagement rates. If they see yours, that’s good! As a “social media marketing” newbie, I am always looking for helpful tips on what to do to get more engagement. If there is a more compelling image from within the article, such as a diagram, add it manually. And it’s one way that small businesses can compete with the big guys. But don’t overdo it. I’ll reach out to you on Facebook. In order to maximise your social media post engagement, it is essential to create segmented strategies for all of your channels. Fortunately, this post has condensed the most important social media best practices every business should follow in one easy-to-skim list. Perform a social media audit. Images with faces are powerful attention grabbers. It gives us a powerful cheat sheet for word choices. As a communication tool, social media has a key role in society. Thanks for the tips! Identify your target customer's demographic, including: Age; Gender; Occupation; Income Level; Educational Level; Type of Industry # of Employees; Type of Business; Revenue; STEP 2: Create shareable content. I’m assuming that LinkedIn is prioritizing the posts that don’t lead people off-site. Daily Social Media Checklist. These three checklist helps to keep you from feeling overwhelmed with managing your social media. I suggest using a mix of live and scheduled posts for a balance of your content, and to remain current with topics in the industry or … A second headline will give the reader another reason to click. Twitter deserves some credit for coming up with such innovative ways to make people engage. WOW WOW WOW. It’s worth the effort. Daily Social Media Checklist #1 Check Your Social Media Calendar Checking your calendar should be one of the first things you do every day as a social media manager. 1. Facebook, Instagram and LinkedIn are looking for fast evidence that the post is interesting. (Also, would just mention that LinkedIn does allow spaces, you just use a hard return: Shift+Enter). Social sharing plugins are easy to add to websites and they make it easy for visitors to share, but they might mention themselves in the social media posts they create, rather than the blog or the writer. This kind of targeted sharing involves taking a minute to find and mention people who are sure to like the article. Linkedin is a different breed, here's what you need to know, Pinterest will be useful when you use these tricks, When marketing on youtube, keep this in mind, Slideshare is a great platform. Especially in a super crowded space like social media, more time and attention on each social media post is the key to much better engagement. The social media mention is an important part collaborative content marketing. These tips will help you dominate Facebook. Moments is the next thing after hashtags and mentions. But a little more effort gets you a lot better results. The best news is, they only take a few minutes to create -- and you can even brand them with your own messaging! Mention contributors or anyone who helped to create the article. But if someone is looking at your post and they click the hashtag instead of the link to your content, that’s bad. Hey Andy, thanks for these tips! Images are critical. I started noticing more agencies doing that lately and I’ve been curious if it’s worth taking after! Breonna Bergstrom. It works for all social media platforms and all types of content. Mentions help a lot! But in case you need a refresher…. Even if the message is short. For example, does engaging an audience on LinkedIn differ from engaging an audience on Twitter? The works that matter should be done before you post on social media. Include links to your website and a description of your proposal in the Information section. Thank you for this!! Most social media posts are headlines, so for starters, use every trick in the book for maximizing click through rates. Andy, Thank you for sharing. Creating a social media marketing strategywill help you think critically about your goals, how you’ll execute tactics, and how you’ll measure success. ... Having a social media post without a plan to promote it is a waste and sometimes even pointless when no one sees the post. Social media managers frequently need to be on-call 24-7, so taking a short break can help prevent any sort of social media burnout. Collaborate with Other Departments. Social Media Checklist: Ensuring Optimal Success for Every Post As the digital world has become more prevalent than ever, the social media landscape has become a familiar place for brands. If there is a compelling soundbite from the article, use it as the text in the social post. 22. That might be a little weird. Create new images for social posts that include the author’s picture and a catchy headline. Even a little more effort can move you much higher up the results curve. We’ve found that the most valuable content on social media—the content that gets the most interactions, engagement, and virality—has one of these two components. September 12, 2016 facebook. Read on to learn: Which tactics help most to create a strong social media presence across the most important channels. Here are examples of my favorite 3-word trigrams from Steve’s research: For most marketers, the explanatory trigrams are more useful in marketing than the emotional ones. For a complete list, see How to Write a Headline That Won’t Get Ignored, but ignore the keyphrase tips. Use numbersHow to Increase Engagement on Social Media Posts by 529% 3. A Social Media Marketing Checklist. What is the best practice of sharing your own? The whole social media industry is now much clearer to me, and I shall look forward to putting in practice as much of your advice as I can. I hope you found these 100 social media post ideas and additional social media marketing tips helpful. So without further adieu, here are the questions that we settled on for the social media checklist for sending your next post. If you need some help with creating sharable images, grab a copy of our free ebook and we'll show you how to do it! Follow this roadmap for daily, weekly, monthly, and annual social media tasks. Use this checklist to learn the steps to successfully engage with your audience on social media. And when the headline is included within the image itself, it is much more likely to be read. Consistently cultivating engagement on social media is no easy task—but when done right it can drive a significant amount of traffic to your website and allow you to acquire new customers. If you read the article on how social media can be a waste of time, you know why it is important to post pictures and content of your staff, patients, and … Here's what you need to know. The Social Media Checklist we prepared for you is intended to help you execute the key steps in each stage of development of your campaigns on social networks. You’ve got plenty of room, so why not write two headlines? It gives them a better idea of what the content is all about. . ☞ A pointing finger may be even better 4. A Checklist for Social Media Marketing that Actually Helps, Ultimate Guide on Facebook Dimensions (for ALL Page and Feed Images), How to Download Facebook Videos Without Special Software (Ninja Trick! That said, Facebook’s ad platform is the gold standard for social media ads if you’re interested in paid promotions. It’s either educational or it’s entertaining. In addition, your strategy can be used as a handy guide to keep you on track with posting and engaging regularly. Sharing on social media is as easy as clicking a single button. 7 Simple Social Media Checklists to Boost Your Efficiency. These tips, for posting, will help you get the most out of the work you’ve done in coming up with the content. Share it with a short video of yourself explaining the article. Growing your social media presence is key for creating new fans, friends, and clients. If your headline says “These 10 stunning photos will make you cry tears of joy!” …I’d better be crying as I read your article. Click To Tweet Social Selling. On one hand, I embrace it. I’m finding that posts in LinkedIn get exponentially more views and engagement if I don’t include a link. Happy marketing, Heidi Cohen-Actionable Marketing Guide. Here are guidelines for what to post on social media for business, and how to roll up your sleeves and upgrading your social content with better writing, images and mentions. This is as universal step one as it gets. This is social, not search. It's how you maintain important fundamentals when everything's about to change. ✔ Adding a checkmark shows that something it’s actionable, Some social media networks will also support emojis. If you reached out to a person or two to get a contributor quote while writing, now is the time to mention them when you share. It appears in headlines that trigger curiosity (10 Biochemical Disaster Stories That Will Make You Want to Sterilize Your Entire Lab) and in headlines that indicate a specific benefit (The 3-Point Checklist That Will Make You a Better Lab Technician). The checklist should be considered alongside agency-specific guidelines and policies governing social media use in your workplace. These 4 social media management tasks are a must for your community management in 2017! The second headline is a second chance to catch attention and get them to engage. A Checklist for Teens Posting on Social Media Posted on August 14, 2014 With all of the cyber-bullying that goes on among teens and adults alike, this checklist , from Moving Traditions is a good resource for things to think about before posting to a social media site. This checklist provides some questions to consider before you post personal information on social media. But the results are exponentially better. When someone clicks a hashtag in any post, they’ll see all the posts with that hashtag. They may even reshare your post with a simple click. They may give you a short-term benefit but they reduce trust over the long run. (What niche do I serve?) Research consistently shows that more visual social posts get more shares, engagement and clicks than other social media content. A Checklist for Social Media Marketing that Actually Helps STEP 1: Define your audience. This may also include designers who created the graphics, photographers who took the picture and even friends who helped craft the idea. Mentioning others in your social media posts is a super powerful social media tip. These mentions trigger notifications and can lead to quick engagement. But it makes sense to mention the publication, even if it’s your own company …assuming it has it’s own account. I cannot believe you are giving away this DIY package of knowledge. It’s part networking, part promotion and part gratitude. You have meetings and events that you can celebrate or share the behind the scenes. They’ll love it. 1. If your website is properly programmed, the featured image from the article will automatically appear in the social post when shared. Thanks! Anything that that will help it stand out. It’s not getting easier! Social Media Networks A)FACEBOOK CHECKLIST Post once or twice a day. The idea is to find that tiny slice of overlapping topics or themes, and then use social media to find people who have both in their bio. Social media has a ton of benefits beyond marketing, and is great for customer service, sales, human resources and more. Seeking a UX Designer, Conversion Strategist, and Marketing Analyst. Promise a specific benefitThree Social Media Examples That Trigger Donations For Non-Profit 2. Some social networks let you add a tiny gallery of images. Few marketers do this, so it’s a good way to help your posts stand out. 1 Social Media for Adrien Paczosa Pages: 2 Make images for Social media ; 3 Post to Facebook ; 4 Post to Twitter ; 5 Post to Instagram ; 6 Post to Pintrest ; 7 Social Media For Fearless Practitioners: 8 ; 9 Dietitians on The Blog: 10 ; 11 Every smart marketer needs a go-to checklist for social media marketing! Very little can be taken back on social media. Because as a Marketer “#8 Talk less and Listen More” is important for your business. Find and mention someone with those titles in their LinkedIn profile. “Will make you” is clearly a powerful phrase in social media. First of all, I believe that this article is great to allow users to engage users on various platforms. But, I would say that major effort in social media marketing lies in doing proper content research and creating something that your audience might enjoy or find useful. Did you write a zombie-themed post about corporate tax accounting? And if possible, ask your developer to have them mention the author of the article as well. What do I want my followers to know about my brand? Keep these tips in mind: Keep posts 300-500 words This diagram explains my own experience in social media marketing …and pretty much everything else in life. Create urgency3 Ways to Adapt To Instagram Changes Before You… Social media checklist. Keyphrases aren’t important here. If you make it like a GIF or slider, people will engage more. Find out why. Or should there be consistency between platforms? Join over 16,000 people who receive web marketing tips every two weeks. Adding these elements to your posts will increase visibility and engagement on everything you share. How many tweets to send on daily. Facebook. The Buzzsumo research on headlines found that the top-shared posts on Facebook were 15 words long on average. So use them only if you believe your content is more click-worthy than the other content on that hashtag. People love to share stunning images. Headline Analyzer. Line breaks increase the vertical height of your social post, making it more visually prominent in the social stream. That may be one reason why Instagram posts include often have tons and tons of hashtags. It consists of three basic stages: define your target audience, create relevant content to reach your audience, and publish it on Social Media. We’re 40 strong spread across design, development, and project management. Steve discovered which trigrams (three-word combinations) appear most often in the most shared posts on social media. Don’t just write an article and share it. And make sure that these more playful, less formal characters fit with the voice and tone of your brand, or you may upset your boss. Great article, engagement is so key for both businesses and bloggers alike. To help you not miss a beat as you manage your social media accounts, the team at The Whole Brain Group made this infographic to remind you about what's really important. It underscores why many posts get very few social shares. Regarding twitter, I find “Moments” as a unique option that is not present in other social channels. Let’s start with an example of a social media post that combines all the elements we recommend. Similarly, use social media to mention anyone whose research you cited in your article. Social media has become one of the primary ground-zeroes for customer service. For marketers, the importance of posting regularly and generating engaging content is well known. I never mention myself when sharing my own posts. Feel free to edit it so it works best for you. Work a little harder on your social media posts. time on site and high bounce rate? Ultimate Social Media Checklist for Business Owners You heard promises of huge growth if you just started marketing your business places like Facebook and Instagram. I get the point but it still amused me. The infographic below highlights to-do social media checklist for social media managers. If you mention someone who isn’t active on social media, they probably miss it unless they have email notifications turned on. This list takes you step by step through creating an effective social media strategy with tips for each day, week, month, quarter, and year. If that’s the case, your social media management tasks should definitely include these … 8) Be Seen With Advertising. Plan ahead, implement, and use analytics to ensure continual improvement. FINALLY! The quality and quantity of your responses matter here. Do this badly and you’ll look like a spammer. If you did, be sure to grab the free cheat sheet with all 100 ideas. Make a commercial for everything you make. Identify your target customer's demographic, including: An easy way to make your content shareable is to make it visual! With a monthly social media audit, you can look for. Currently, all the social networks allow for line breaks, except for LinkedIn. Don't forget to bookmark this post so you have it handy next time you need to: And please let me know in the comments below if you think anything is missing from the above checklist! Social Media; To-Do Social Media Checklist For Your Business Marketing Activities [Infographic] There is the need for efficient use of time to accomplish the multiple tasks required, from daily content curation to keeping an eye on the competition. You can print it out and keep it next to the computer for quick reference when you’re creating social media content. Some great tips here. And those first few likes, comments and shares can trigger the algorithms that push you to the top of the streams. Andy, great tips! Your first graph is hillarious, your time spent on post and your engagement are on the same axis meaning that the more time you spend on the post the more engagement you get, but the left / right part of the graph is meaningless. I’d suggest using this content calendar in conjunction with Process Street’s social media image design checklist or the social media etiquette checklist. Also, the additional whitespace keeps text within the post itself from getting too crowded. I usually don’t put in the @ when I share my own posts. Share the quote itself on social media, mention them and link to your article. What are my audience’s … I have a question for you regarding the thumbnail images you use for blogs. 2. “Clickbait” is a headline that attracts a visitor, but an article that doesn’t live up to the promise. Based on your objectives and the amount of content you have, decide how often you’d like to post on social media and on what days. Social Media. A mistake in a post can be embarrassing or deeply troubling to your PR department. They can increase the visibility of your social posts, especially hashtags for trending topics. Thanks! Together we can make an impact. Better yet, go all in and make short social media videos describing the article. Is the message educational or entertaining? Trick in the @ when i share my own experience in social media post ideas additional. A great marketing platform but it ’ s easy to imagine how this sample post would get more shares engagement! As universal STEP one as it gets Before Hitting Publish on social media Affect Search Engine Rankings my?! 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