A social media audit creates a clear picture of your current social efforts and shows you the best way to improve results. Think about ways to tie each account back to your social media marketing strategy. We’ve got a complete guide on how to set up and use Google Analytics to get you started. But are you sure? Instead, it simply means compiling key information about each of your social media accounts, all in one place. Advanced analytics tools like Hootsuite Impact can provide a detailed analysis of your social media ROI. 1. This free toolkit features: [Report] The 2020 Sprout Social Index ™ [Guide] 2020 Trends and 2021 Predictions This template aims to provide educational settings with a framework to detail strategic approaches and considerations with regards to the safer use of mobile technology and social media. It is through this procedure that the e-commerce business can be at the top of the online presence. Essentially, this is a measure of how much you spent on social media versus how much value your social efforts contributed to the company. A social media audit is a process you go through when you hunt down all your organization’s social media channels, compiling as much information as you can about them. This section will help you tighten up account access and tie loose ends. Do this task in Fanbooster or by clicking through your followers one-by-one. Over time, you’ll refine your social strategy and learn how best to connect with your audience. Record the name of each social network they use in this column, and use a search engine to find accounts associated with variants or outdated versions of their company name and leadership similarly to the search you did for your internal audit. Include any miscellaneous notes that are relevant to that social media profile that are important to take into consideration when you’re determining how the findings from the audit will guide your strategy. If you find that this is different from the target demographics that you’ve consistently parroted from marketing goals, you may have to reconsider your presence on that platform or reconsider your business’s target market. This will give you insight to the rate that it has accumulated followers and may help indicate if they perform well enough on this platform to keep it in their most recent strategy. Record your averages in your template. Promoted social media publications are a must if you want to expand your reach. June 29, 2020 The good news? I ran through the above audit with Buffer’s social media profiles, and I’m happy to share with you our results and my experience. Running a social media audit isn’t something that needs to be done weekly, monthly, or even quarterly. Are you on TikTok? Conducting a social media audit is the first step in any social media strategy. Conduct an audit and take stock of your online presence before you get into 2020. Evaluate your current social media efforts using this free template. To get access to your social metrics all in one place and make every social media audit easier, test out Sprout’s capabilities with a free trial. Evaluate your current social media efforts using this free template. Any profiles that slowly stopped receiving TLC a while back when they failed to serve any goals? Like previously discussed, an in-house social media audit is meant to be a checklist of sorts. Include any miscellaneous notes that are relevant to that social media profile. This is also a good time to identify networks where you don’t yet have a social presence. Download the Social Media Audit Template Auditing your social presence shouldn’t be a time-consuming task. Your email address will not be published. Insight into Buffer’s social media audit + a free template for you. Add the link to each social media account. While the term “audit” sounds daunting, a social media audit is simply an inspection of your organization’s social media accounts—a record that is going to be crucial to your business if you need to develop a new social media marketing strategy or overhaul your current one. Conducting a social media audit is the first step in any social media strategy. On that note, it’s important to say that a social audit is not a one-off process. Why should a business perform a social media audit? For instance, maybe you can’t tell whether the account was created by someone at your company or by an impostor. Input the demographic of their followers on this social network using the same fields that you used in your internal audit so that you’re able to make easy comparisons. This post will walk you through each step of filling out each column of the template in a strategic way.. Once you’re done here, be sure to check out the ClickMinded social media marketing course for a more detailed overview of how to get more traffic from search engines to your business. A social media audit doesn’t have to be long or tedious. The Ultimate Guide to Social Media Post Lengths in 2020, The Ultimate Guide to Social Media Image Sizes in 2020, using LinkedIn to “build B2B connections that are likely to schedule a demo.”, How to Find Hashtags That Will Make You Stand Out on Instagram, Instagram or Facebook? The important thing is to make these decisions based on research about which channels best serve your business. Record all the available information from the list below, make inferences where needed, and make a comparison to your in-house audits. As you evaluate how each social account helps support your brand, it’s important to understand who you can reach through each channel. A social media management platform, like Hootsuite, is great for ensuring only the right people have the right access. “Audit” can be a scary word. Have you audited your online presence? Price: Starts at $49/month after a 7-day free trial. A good example of a T & C that may be relevant to agencies is Twitter’s rule against posting the same word-for-word content across more than one profile. You can find this info easily in Fanbooster reporting, or however else you track engagement metrics. Even without having access to their private data and password-protected accounts, you can still adapt this process to perform a social media audit for a competitor and create a key document in your business’s competitive analysis. For more consistent and in-depth competitor reporting, you can connect competitor profiles on Fanbooster. You can find key metrics for your social posts using the built-in analytics tools for each social network. For example, Snapchat users tend to be much younger than Facebook users, and LinkedIn users tend to have relatively high incomes. Are you in compliance? Let’s face it: “audit” is not a pretty word. This gives you an easy, well-organized place to record the information you find in each of the audit steps. Since it’s hard to evaluate your social metrics in a vacuum, it’s a good idea to compare your results with the same time period last month, or last year. Later, you can anecdotally search through their social media and find similar (and not-so-similar) posts. This will give you insight to the rate that it has accumulated followers and may help indicate if it’s current with company goals and branding. Performing a social media audit can help businesses (especially ecommerce businesses) find unique opportunities to drive more engagement and sales. internal person or team responsible for managing the account] [e.g. Social Media Audit Template KPI #1 KPI #2 Top Three Posts [e.g. Like discussed earlier, running a social media audit is most useful at the start of planning a major social media strategy revamp. Save time and improve performance. Starting Point: There are a few factors to consider while choosing the right social media channels for your business, here is a blog post to help you get started – How to choose the right social media channel. A quarterly social audit is a great way to keep your social accounts producing the best ROI. Want to try the social media audit template yourself? This social media audit tool keeps you ahead of the curve, which is where you need to be. Record all the relevant accounts you find. Like discussed earlier, running a social media audit is most useful at the start of planning a major social media strategy revamp. For most brands, website traffic and conversions are good metrics to track here. Once you’re sure you’ve tracked down all the relevant accounts, set up a social media monitoring program to keep an eye out for any new impostor accounts that might pop up in the future. We personally recommend adding links or screenshots of 3-5 top-performing posts, so that it’s enough to see a small trend. This will be helpful in the future as any of your branding or messaging changes—it will indicate to you that you need to update social profile branding again if these changes occur after the most recent date you documented updating the profiles. An audit of your social media accounts helps you understand what’s happening on each network. Input the demographic you’re targeting on this social network. For example, if you’ve been posting twice-daily to Pinterest and notice your key demographic isn’t responding, you may want to axe it and move resources elsewhere. Simple: Use it to guide your social media strategy and use it to build your social media schedule for your business. Add the link to each social media account, so members of your team have a streamlined place to find the profiles and so you can quickly offer up the link for any emails, press releases, etc. From that, you can check you are operating on the best social channels for your brand, and … Here are a few of our takeaways: In this article, we are going to tackle everything about performing a fast social media audit: A social media audit is simply tracking down all the places that your business has a presence on social media, and compiling key facts about each presence in one place so you can see the whole picture. Read on to discover why this tool is great for your social media, download the free template, and learn how to use it. Any flags or penalties you’ve received for things like this are a good candidate for the notes section. After seeing so many other boring and/or basic templates, I decided to create a more visually appealing, interactive, and color-coded social media audit spreadsheet template. If possible, put the date you created the social account here. We’ve created guides on how to use all of them: A simpler option is to use a tool like Hootsuite Analytics to find this information for all of your social accounts in one place. We’ve compiled our top data-driven resources from 2020 to help you plot the right course for your business moving forward. Quantify following SMART guidelines (speciﬁc, measurable, achievable, relevant, time bound) like “Increase awareness by 20% in 6 months.” List social These decisions don’t have to be forever. What about Nextdoor? This gives you an always-updated look at your social media, and lets you take an in-depth look at what is and isn’t working for you social media. But in this case, it doesn’t have anything to do with the tax authorities. Record the current number of people following you on each network. Use the notes column of your audit document to record your thoughts about patterns you find here. Once you’ve made a copy or download it, feel free to colorize, brand, and customize to make it your own. Once you’ve recorded all of your accounts, take the time to look at each one thoroughly to make sure it’s consistent with your current brand image and standards. If it’s not, then that indicates that your best type of content is an effective strategy to make an impact in the competitive landscape. Created Date: 06/26/2020 04:13:00 Last modified by: However, with, On this month’s Fanbooster Office Hours, we were all about Media. It also helps protect the security of your social accounts. Describe the purpose or mission of your social account, so you can have it documented and anyone on your team has the ability to check in on it moving forward and make sure you’re staying on course. Compliance with new terms and conditions. Anna Dievendorf is the Marketing Manager at. here. Social Media Proposal. Audience demographics are a good starting point. To properly audit social media accounts connected to your company, you’ll need to do a bit of legwork. Christina Newberry June 29, 2020 Social media audits are absolutely essential to developing a new social media marketing strategy. Only record the actual password if the document is password protected. What about a personal account from a very high-profile member of leadership who uses social media, often on behalf of the business? Start by recording all of the accounts that you and your team use regularly. Every social media platform offers analytics and insights that you need to take advantage of. You’re feeling the pressure. Additionally, update profiles without proper branding, find missing logins, or make any other necessary changes. Bonus: Get the free social media audit template to see what’s working and what’s not. While the very first audit will require some heavier lift, once you have the process in place, a regular audit will allow you to update any major changes to your organization and avoid brand-damaging oversights. But for an overall picture across social channels, Google Analytics is your best bet. Mark down the average number of posts you post per day to help determine if you need to post more or less in order to make a social network effective and current. This can help you find any profiles that haven’t gained traction and might need to be deleted, as well as provide a general baseline for your next future audit. © 2021 Hootsuite Inc. All Rights Reserved. It’s a fresh start and the beginning of something exciting for your organization (or your client’s). This lightning fast social media audit might take you an hour now, but it will save you hours (dare we say days) later. Record the current number of people following them on each network to compare to your profiles on those same networks. You’ve gathered enough information now to make some strategic decisions about where to focus your social media marketing efforts. Here’s a toolkit you need for successful social media ads campaigns in 2020. You might decide to focus on Facebook for a while, and then pick up Twitter the next time you do an audit. It’s meant as an inventory and organization tool, not a way to track your social growth or engagement. Find your most engaging posts on this network. Check each of the elements against your brand style guide to ensure you’re using up-to-date images, hashtags, keywords, and brand voice. Once completed, you’ll have a better understanding of where your brand lives on the web, and hopefully good insights on how to improve. your social handle (for example, @hootsuite), the link to your profile (for example, instagram.com/hootsuite), any hashtags that appear in your bio or regularly appear in your posts, the internal person or team responsible for managing the account (also known as the “owner”—for example, the social marketing team), the mission statement for the account (for example, to promote company culture using employee photos, or to provide customer service during office hours), details of the current pinned post (if applicable), date of the most recent post (to help you identify underused/abandoned accounts). Or maybe it’s time to consider some new social channels to replace or supplement ones that no longer perform as well as they once did. A social media audit is a progression of steps taken to assess and streamline a business's online life profiles and systems. In order to allow you to digest this big picture view, a social media audit is a document that must remain high-level with key facts—not a place to get bogged down with comprehensive tracking of performance metrics. Fanbooster delivers a powerful suite of social media scheduling, publishing, reporting, and monitoring tools. Use this template to plan and track your social marketing budget with a spreadsheet view as well as visual metrics. You can use competitor audits to find ways that your competitors are outperforming you. A social media audit is an opportunity for you to think about your goals. 30-Day Free Trial. We make it easy to schedule posts, monitor your mentions, and view results. *We suggest engagement as the metric to track here to evaluate your best-performing posts. 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